James Tyner

James Tyner

It's not about me. It's about you.

You, the audience. An audience with your own goals. And you choose to use services that help you reach your goals.

For too long, news organizations have blindly translated the mindset of newspapers to the Internet. Instead, they should forget the past and start with: what does my audience need, and how can I give them the best experience?

“For younger audiences to be willing to pay, they must bond with your mission and purpose.”

– American Press Institute
(And make that mission more than selling ads, please)

Create a good experience

People will pay for products that are useful to them and that they enjoy using. (Just ask Silicon Valley.) We as an industry need to use design thinking and win people over by giving them user experiences they love.

These are some of the ways I’ve been able to focus on user experience, combining design, editorial and technical skills (HTML, CSS, and Javascript). As I grow my skills, I hope to do more.

The Rundown newsletter

At USC Annenberg Media, we launched The Rundown in early spring 2016 as a way to offer a more condensed version of the news we provide throughout the week. Published on Thursdays, the newsletter is meant to show "the best of what we've got" in a fun way. The newsletter was not my idea originally, but I designed it and edited the copy each week.

The Rundown on Snapchat

Following the success of the newsletter, we launched The Rundown on Snapchat as a way to bring the most important information to our on-the-go audience every Friday. I was key to its development and production.

Subscribe to The Rundown newsletter

Ripple Effect Phoenix

As part of our training for the Dow Jones News Fund digital media program, 11 interns produced a multimedia package about child drownings in the Phoenix area. I coded and published the website that hosts our project, dubbed Ripple Effect, and produced one of the audio packages in the story. It was a challenge to merge different media — text, video, audio, and graphics — into one cohesive story, but I think this works fairly well.

100 ways to survive 100-degree heat in Arizona

I was challenged by the features department at AZCentral to come up with a better way to present what had been a very successful list of things to do in Phoenix's summer heat. I took what had previously been a standard story and slideshow and created an interactive way to find things to do.


In a directed research course at USC Annenberg, I worked with journalism, cognitive science, communication, and engineering students to devise a product that we could launch for USC Annenberg Media. Over the course of the system, we designed Annie, a combination of a news app and a chatbot that merges push alerts, a news digest in chat format, and a feed. The app is under development, and there are various secondary features we'd like to add as we test and ideate.

Please note that these app mockups are not final illustrations of the app and were created for demonostration purposes only.

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